Fine Jewelry In
in Bismarck North Dakota

Welcome to Zorells Jewelry

Zorells has over 100 years combined jewelers experience in the Bismarck / Mandan area. Trust, value and cutting edge jewelry designs along with our personalized service is what our legacy is built on. We are a direct Antwerp Diamond Importer which enables us to offer the best diamonds the world has to offer at the best price available. These are some of the reasons why the biggest designers in the jewelry industry, such as VERRAGIO, TACORI and A. JAFFE trust Zorells to be the exclusive showroom in the area for their masterpieces. All this and our promise sets us apart, "When you give her ZORELLS, you'll give her GOOSEBUMPS!”®

Why Zorells

Give Her Goosebumps.®

Our Antwerp direct pricing guarantees that the diamond prices can't be beat on the corner of 9th and Sweet, and our patented Goosebump diamond is spectacular. Tim Ell Sr., President of Zorells Jewelry, started his award-winning career as a diamond cutter and has used his expertise to create a selection of world-class diamonds and diamond jewelry at an unbeatable price. Zorells is Bismarck's best of the best in the jewelry store category.

Zorells has the area's largest selection, best prices, and the best quality, all inside the most glamorous luxury showroom in the Dakota's. We combine all that with in-house goldsmiths, quick and convenient financing with approved credit, and a limited lifetime warranty so that Zorells can give you more than any other store.

We promise, when you give her Zorells, you'll give her goosebumps.®


Stopped in to get a chain to put my mother’s diamond pendant on. I needed it that day as I was going to be wearing it for her celebration of life in AZ. They had the perfect chain and was able to get it attached as well as cleaning her diamond earrings. Made my day, and such an amazing business. Will be back!!

Cora Bender

They are wonderful to work with! I had a custom ring made and they worked with me until it was perfect and I mean jaw dropping perfect! (Maybe a little biased since I designed it) but they were patient with me until I saw it fit to be made. I have never had a bad experience with any jewelry needs!

Katie Bieber