Where do I begin? Zorells Jeweler is the easiest jewelry store to shop in from my personal experience. I have purchased my wife lots of diamonds in our 10 years together. I would have to say, they stay true to there promise, "Our diamonds can't be beat." The amount of attention to detail is impeccable, the customer service is out of this world. I am beyond elated to spend my hard earned money here. Everytime I go in I am treated like family and not like a customer. They know my name, my wife's name, even took the time to ask me my children's name. They have for sure got a customer for generations from me and my family. I was fortunate enough to work with Tim Jr. I appreciate his candor and open opinion on whether or not something would work or look appropriate to my concept. It is something truly missed in retail. It had been awhile since my last visit and Tim still knew my name. I would rather spend my money in a place like this then any other box store. I am all about helping small business. This is a business I can get behind and support. If your in the market for any jewelry, Diamonds, Rings, Necklaces, Earrings please go visit these lovely people and they will make your experience worth it. Love you guys and keep up the good work. See you soon.