Did you know that a diamond trades hands on average 18 times before making its way to the consumer? And each time someone takes their cut.

As Bismarck's only Master IJO Jewelers, we have the opportunity to travel to Antwerp, Belgium the Diamond Capital of the World and buy diamonds directly from the Debeers sight-holders.

We hand pick diamonds inside the vaults of Antwerp and cut out all the middle men.

We travel half way around the world to save you money. You can not find a better diamond at a better price. That is why "The diamond prices can't be beat, on the corner of 9th and Sweet."